Philanthropic sales in live-streaming shopping: The impact of online interaction on consumer impulse buying.

As philanthropic sales via live-streaming shopping have played an important role in alleviating the huge backlog of agricultural products during the outbreak of the COVID-19 pandemic, this paper aims to study how online interaction in philanthropic marketing exerts influence on consumer impulse buying behaviors. We empirically explore four major dimensions of online interactions in philanthropic live-streaming sales, i.e., the live streamers' image, the herd effect of consumers, the responsiveness of sellers, and the mutual trust between consumers. The results reveal that the herd effect of consumers and the responsiveness of sellers could promote consumers' empathy ability toward the growers of the products sold lively, whereas the live streamers' image and the mutual trust between consumers have little effect on empathy promotions. Meanwhile, both the consumers' empathy ability and the live streamers' image positively affect consumers' impulse buying behavior, which suggests a partial moderating role of consumers' empathy ability. Lastly, by taking both social and business perspectives, we provide managerial implications for improving the effectiveness and efficiency of philanthropic live-streaming sales to alleviate social and economic pressure in emergencies.

Critical Decision-Making Issues in Disaster Relief Supply Management: A Review.

This paper comprehensively reviews the literature related to disaster relief supply management in recent years by taking the perspectives of three critical decision-making issues, i.e., coordination issues, facility location decisions, and inventory decisions. For each decision-making issue discussed, we clarify the barriers of current research papers and identify the major challenges and critical factors that should be considered. In the following, we present the perspectives on the road of coordination between multiple relief actors, characterize the location decisions of relief facilities with a variety of optimization objectives, and emphasize the importance of relief supply varieties and critical factors in the decisions of disaster relief inventories. Future research directions are recommended for further discussions.